Lidl and FAW Launch 'Play More Football' Programme

This brand new and innovative programme is designed to maximise the participation of young people in football across Wales. The 'Play More Football' programme will invest in the development of young people to give them the skills to plan, organise and deliver their own football activities for themselves and their peers in school.

As a result of our partnership with Lidl, Wales will be launching their first initiative of this kind. The 'Play More Football' programme will provide 30,000 pupils with the opportunity to participate in weekly skill sessions in 30 Secondary Schools across Wales.

This will be followed by additional weekly skills events launching in Primary Schools across the country from September 2016, giving children of all ages the chance to get active, learn new football skills, and enjoy the game.

'We are extremely excited to welcome a brand such as Lidl within our partner family. Lidl are committed to helpdevelop the game on a local level - increasing participation of children and developing the next generation of young coaches and leaders. The 'Play More Football' programme is the first of its kind in structure and will be a great platform for Lidl to engage with families' Jonathan Ford, CEO of the FAW

Lidl will be investing in facilities, equipment, and training to 300 'Lidl Football Ambassadors' to lead the programme and mentor our 'Lidl Young Football Leaders'. These Ambassadors and Leaders will run and organise the activity in schools, encouraging participation in the sport and providing leadership skills.

Ronny Gottschlich, Lidl UK CEO said 'This is a fantastic opportunity for Lidl and one that we are both excited and extremely proud to be a part of. We look forward to building a successful partnership with the Welsh FA in developing the sport at both national and community levels'.

‘Play More Football’ Concept

Programme aim –

‘Play More Football’ is designed to maximise the appeal of the sport to young people who don’t already play. It is about young people leading the game of football and developing their own approaches – creating new playing opportunities – based not on the past but on what they see as a better future.

Programme outcome –

We want the ‘Play More Football’ programme to make a significant contribution to achieving our strategic participation targets. In particular:

  • 50% of Young People playing football once a week – 200 000 children playing football by 2024
  • 20 000 registered female players by 2024

Programme objectives –

We want to achieve the following –

  • Create regular opportunities to play football – designed, developed and delivered by young people for young people;
  • create a programme concept that appeals and breaks down the barriers to participation for young people who DO NOT currently play the game;
  • make a significant impact on the number of female’s that play football regularly;
  • market, promote and communicate in methods that appeal to young people;
  • develop leadership skills and experience in young people that will help them in adult life;
  • create enterprise opportunities for young people to organise activity for other people in the community (e.g. work place leagues, walking football)

For further information on the Lidl 'Play More Football' programme, please contact Welsh Football Trust on 01633 282911 or


The following schools are all part of the Lidl 'Play More Football' programme:


Ysgol Gyfun
Ysgol Gyfun Cwm Rhymni
Abertillery Comprehensive School
Monmouth Comprehensive School
Newport High School
St Albans RC High School
Croesyceiliog Comprehensive School
Tredegar Comprehensive School

South Wales

Lewis School Pengam
Lewis Girls School
Whitchurch High School
Barry Comprehensive School
Eastern High School
Cathays High School
St Illtyds Catholic High school
Cardiff High School
Hawthorn High School
Ysgol Gyfun Rhydywaun
Tonypandy Community College
Pontypridd High School

West Wales

Ysgol Penglais School
Tasker Milward School
Milford Haven School
Ysgol Dewi Sant
Ysgol Greenhill School
Cwmtawe Community School
Sandfields Comprehensive School
Queen Elizabeth High School
Bryngwyn Comprehensive School
Bishopston Comprehensive School
Olchfa School
Coedcae School
Ysgol Dyffryn Aman
Dyffryn Taf Comprehensive School

Central Wales

Newtown High School
Welshpool High School
Maesydderwen Comprehensive School
Gwernyfed High School

North East Wales

Argoed High School
Hawarden High School
Flint High School
Alun School
Ysgol Maes Garmon
Castell Alun

North Wales Coast

Ysgol Syr Hugh Owen
Ysgol Dyffryn Nantlle
Ysgol Ardudwy
Ysgol Ffriars
Ysgol John Bright
Ysgol Aberconwy
Ysgol Dyffryn Conwy
Ysgol Syr Thomas Jones
Ysgol David Hughes
Prestatyn High School
Ysgol Uwchradd Glan Clwyd
Denbigh High School
Rhyl High School
Ysgol Dinas Brân
Blessed Edward Jones Roman Catholic High School
Ysgol Brynhyfryd

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